What the Frack is Going On?

Courtesy of ProPublica.org - Click to view up close

The environmental movement has caught on to a marketing secret: spread the message through a “can’t-get-it-out-of-my-head” ditty.  The latest catchy exposé I’ve come across targets fracking, a controversial natural gas drilling procedure that extracts trapped energy by injecting toxic chemicals and water into underground rock formations.  Lax regulation around fracking standards, as well as extremely high chances of leaks, pollution, habitat destruction and contaminated groundwater, are some of the most commonly cited reasons for halting this environmental and human health danger.  Oh, and the fact that it makes tap water in some communities flammable…seriously.

Watch the video produced by Studio 20 NYU and ProPublica.org below for more information.  The video is based off of a three-year investigation series by ProPublica.org on the drilling procedure.  And for a musical take on another environmental issue, check out the “Plastic State of Mind” parody.

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